Go To Adsense Home | Add to Favorites
5 Ways To Drive Traffic Away From Your Ebay Auction
Copyright 2005 Auction Resource Network
eBay is a one-stop solution to any one who wants to make money online. Whether you just selling a few unwanted items from around your house or your want to develop a work from home business, eBay removes many of the obstacles for you. Not many other websites can help you drive targeted traffic towards your sales, process the order on your behalf and accept payment though paypal. All you need to do then is dispatch the item to your winning bidder.
And let's not forget the biggest advantage over selling on eBay. The majority of users have money in their hand just waiting to find the right item.
So if eBays so great why would you want to drive traffic AWAY from your auctions?
Well there are a few reasons why you'd be better off selling from your own website, rather than though eBay. Firstly & most importantly, think of all the listing fees & final value fees you could save if everything you sold on eBay you could sell on your own website. Personally it would save me thousands of dollars per year alone in listing fees.
Secondly, you'll be protecting yourself from eBay policy change. Imagine you were selling thousands of ebooks weekly and then suddenly eBay policy changed to prevent any ebook listings.
Overnight your business would simply disappear & your income would vanish. It's the same with listing fees - A sudden hike in fees could wipe out your business & profit overnight.
With any business, especially an online one you need to safeguard yourself against measures that are out of your control. So by driving traffic away from your auctions to your own website you'll slowly start building up an alternative source of revenue. The following methods can be used on eBay. Some are on the borderline of eBay policy & you should check out any policy violation before using them. Saying that, a huge proportion of sellers use these on a daily basis.
1) Image Hosting
All the best sellers have auction templates developed to maintain a professional listing. And of course those sellers ALWAYS use images or graphics to accurately show the condition of the items their offering.
eBay itself allows you to upload the images to their servers, other commercial & free services are available. However really you want to store any images on your own server. Not only will search engine robots follow the links from your listings to your site (helping in improved visibility in any search engines), but many browsers will show the address of where the images are loading from in the status bar - For instance "Loading Image From http://www.visitmyshop.com" or "Waiting For http://www.visitmyshop.com". This is a great way for your visitors to see to become familiar with your site.
Many sellers include their own website in the feedback comments they use. Strictly it is against eBay policy but many Powersellers use comments like "Thanks for your custom from http://www.Visitmyshop.com" as standard. This is perhaps one of the widely violated policies on eBay. I've never known of anyone receive a warning for this policy, but use it with caution as you could be the first.
3) Email Address.
eBay allows your listings to contain one email link address, in addition to the "Ask The Seller A Question Link" they already provide. Use the opportunity to show the an email account associated with your domain name for example email@example.com. The only condition about showing your email address is the one shown must also be your registered email account with eBay. Before you list it, make sure they match up.
4) About Me Page
eBay actually allows you to link to your own website from your About Me page, as long as the actual page does not directly offer to sell items. Therefore make it an information or about us page that you link to, BUT one where visitors can easily navigate to your catalog of items for sale. Additionally drive traffic to your About Me Page by including a link on every listings, for example "Click here to learn about me". An average basic shop on eBay will get over 1500 item views within a month. If you can drive just a small proportion of these to your about me page & then to your site you'll certainly see a difference in your non-eBay sales.
5) User Id
While eBay does not allow your user id to be that of an website, you should have it as closely to resembling your site name as possible. You CAN NOT attach .com, -com or *com to the end of your user id - this is strictly against eBay policy. However nothing would stop your id being VisitMyShop. The idea is to get your eBay visitors comfortable with dealing with you away from eBay.
I hope these tips help you drive traffic away from your auctions towards your site & lessens eBays grip on your business. Remember, Ignorance is not an excuse eBay accept if you do violate their policy. While you initially get a warning for policy violation continuous offences may result in your account being suspended. Having said that, eBay mostly rely on policing from other users to enforce their policy so as long as no reports you should be in the clear.
Good luck with your eBay activity.
About the author:
Jason James is a 10 year Internet marketing veteran and an eBay Power Seller of 4 years. His website "The Auction Resource Network" reveals his inside secrets and sources that help him pocket over $10,000 a month on eBay.
Get your FREE 14 Day "eBay Secrets" eCourse here:
Source: Article Directory
Hurricane Katrina Donations Could Be Many Millions More - Ebay Sellers Try In Vain To Help
Yesterday I saw a mention in someone’s email ezine about a kind person who had an eBay auction with the proceeds going 100% to help victims of the horrible Hurricane Katrina.It struck a chord with me because I had wanted to set up something similar, but found that the “eBay Giving Works” charity program seems to be terribly flawed for us small sellers. I had researched it the day before, eBay goes through Mission Fish to handle the administrative tasks and dis...
Ebay And Dropshipping, A Marriage Made In Heaven?
Believe it or not, eBay is the 'BEST' opportunity you can use right now to make money online in the dropshipping business from the comfort of your own home. Thousands of people just like you use eBay auctions on a daily basis to sell and buy products on the Internet; now it's your time to START your own dropshipping home-based business and succeed in the eBay auctions 'game'! There are no special skills required for this dropshipping business, all you need is a computer, Internet access and some basic computer / Internet knowledge. Dropshipping is when you sell products on the Web, forward the order...
Google Adsense Page Positioning
Correct positioning of your Google adsense ads can make or break your success with the Google adsense program. Why is this true? Some studies suggest that eye positioning on website grav...
|Adsense - How To Boost Your Marketing Campaign With Visitor Tracking|
Copyright 2005 Mal KeenanWho cares, as long as they visit your site, right? Wrong! It is a fact that traffic, or the number of people who visit your site, could make or break an online business. After all, we cannot sell our products if no one would get to know about them. The problem is, most webmasters would rather concentrate on generating more traffic by dabbling in countless marketing strategies instead of honing a particular one to perfection. The former is susceptible to new risks, while the latter eliminates old problems for improved performance. Clearly, tweaking your site is the way to go. And you could do this efficiently with the aid of visitor tracking. Visitor tracking has long been hailed as a science, and for good reasons! The accurate f...
|Adsense - The Auction Phenomenon|
Online Auctions such as eBay have really grown in popularity over the past few years. And it's easy to understand why. From a buyers perspective when you browse eBay you can find...
|Adsense - Sex, Lies, & Ebay|
I recently watched a movie called “Shattered Glass”. It’s the true story of Steven Glass, a writer for “The New Republic”, a very prestigious political magazine. Steven was the subject of a scandal in 1998 when it was discovered that most of the writing he had done for the magazine was fabricated. A rising star, he wrote dozens of high profile articles for a number of national publications in which he made up some or all of the facts.Steven’s world came crashing down when publication of the article “Hack Heaven” was exposed as fabricated by Forbes magazine reporter Adam Penenberg. After creating a shell website, a fake voicemail account, and ficticious notes in order to fool fact checkers at the Republic, he was subsequently fired. Recently, Steven has written a biographical novel called “The Fabulist” to give his indivi...
|Adsense - Winning The (r) Google Adsense War|
Some owners of content sites are earning four and even five-figure incomes per month selling "nothing." They're doing this by selling their targeted traffic to other websites through Google's AdSense program.If you're not familiar with (r)AdSense, it's where (r)Google pays website owners ("publishers") to run ads on their sites. Google accepts paid ads from advertisers, and then shares this revenue with the publishers who allow these ads to be displayed on their sites. They pay based upon clicks generated from the publishers' sites.Many publis...
|Adsense - Shill Bidding: How Scumbag Bidders Rob Honest Sellers Like You|
How Honest Sellers Can Be Robbed By Dishonest BuyersShill bidding deal is a 21st century version of a confidence game. The purpose of shill bidding is to buy merchandise at an artificially low price which can then be resold for a healthy profit. It involves either two different buyers or one buyer who possesses two different eBay IDs. Shill bidding is often easy to detect and therefore is usually more successful with an inexperienced seller who doesn't know what to look for. We can't know for certain, but most likely shill bidders look for sellers with low feedback because they know a more experienced seller might realize what is going on. Shill bidding is only worthwhile with an expensive item. If you are selling many low priced, high-volume items, shill bidding will not be a...
|Adsense - Affiliate Marketing – And The Learning Curve|
When you put up your first website – you have to admit that you are pretty green to the ways of the Internet World. You think that once your website is up, and you have put your links in place, you will be in the money. I, and I am sure many, would love that to be true. Just think how man...
|Adsense - Ebay Gold|
Internet auctions are relatively new having been around since the mid 1990's. There are several Internet auctions including Yahoo Auctions and UBid. But of course the undisputed king of Internet auctions is Ebay. Ebay has over 40 million regist...
|Adsense - Ebay Scams To Watch Out For Or You May Be Next!|
There are many eBay scams out there to keep an eye out for when you are selling on eBay. This article will cover a few of the known and not so known scams to be aware of. Whether you’re a causal seller, or a professional seller on eBay, you need to know about these scams so that you can take measures to prevent or recognize if it’s happening to you.Bid ShieldingT...
|Adsense - Microsoft And Google Show It's Time For Rss Marketing|
Copyright 2005 Rok HrastnikMany internet marketers are still wondering whether to start marketing with RSS or not. It seems that not even all the case studies, hard metrics and benefits available can’t convince them, or every...