Go To Adsense Home | Add to Favorites
Contextual Ad Networks...the Baby Boom Is Upon Us
No, this baby boom will certainly not swamp the Social Security
system (sort of a bad joke for those that live in the United
States, but many other countries...most notably Japan...have an
even more acute problem), but this baby boom is revolutionizing
the way that pay per click advertising is being spread across the
One of the early participants in this pay per click baby boom was
Google, with its AdSense program. With this program, Google
shares pay per click revenue with a huge number of individual
partner websites that carry a few pay per click ads that are
distributed by Google. In essence, this creates a whole bunch of
little pay per click locations (websites) throughout the Internet
and hence the term "pay per click baby boom".
Conceptually, programs like AdSense are similar to what the
computer hardware folks refer to a distributed processing.
Instead of trying to draw everyone to a large pay per click
search engine site, little groups of pay per click ads are spread
widely across thousands of locations (websites) all over the
Actually, this distributed processing or propagation technique is
not limited to pay per click advertising. For example, Amazon
uses a similar arrangement (called Amazon Associates) to sell the
products it carries on amazon.com and ClickBank has a sales
program called CBAdwords which operates in a similar fashion.
According my trusty Ouija board, it seems likely that most
commercial hubs on the Internet will be shifting to this
propagation concept as time progresses...all of those individual
partner websites that carry the message/proposition will
constitute the vast army of worker ants that keep the queen ant
alive and healthy.
From a pay per click marketing perspective, these programs make
brilliant use of leverage while providing highly targeted
prospects for the paying advertiser.
There are, of course, some interesting things that occur as a
result of all of this stuff. For example, consider what I call
the "cross fertilization effect": Suppose a person goes to
yahoo.com and performs a search that leads them to one of my
websites that happens carry Google AdSense ads and that visitor
then clicks on one of those ads...the net result is that Yahoo
natural search provided Google pay per click with some revenue!
Aren't these fun times that we're living in?
As these programs continue to proliferate, the individual
webmaster needs to exercise a little restraint and avoid the
temptation to go overboard by plastering these ads all over your
website and thereby diluting your own primary message/proposition
and confusing your hard earned visitor. When properly used,
these ads are just ancillary or complementary content that you
are providing to enhance the information and opportunities that
you are providing to your visitor...if something happens to
strike a responsive chord with your visitor, you might make a
little pay per click money.
If properly used, these propagation programs can result in the
classical "win-win" situation. However, if you over do it, this
can quickly turn into a loss for you (the individual webmaster)
and a win for your pay per click partners that are distributing
the ads. As in many things, moderation is important.
The dynamic search engine marketing industry continues to evolve
as users began to take advantage of the steady stream of new
features, tools and innovations provided by the ever increasing
number of search engines offering quality search results (it's
not all about Google anymore). The evolutionary time line for
Internet marketing continues to run at warp speed.
An example of previous evolutionary periods (which by now may
almost seem prehistoric) would be the emergence of pay-per-click
advertising and the cooresponding rise of search-marketing firms
specializing in AdWords and Overture. As long as there are methods
for finding and retrieving information in digital databases by
using keywords or similar attributes, there will be a
search-marketing industry. How that industry operates in the
future depends on how the search engines operate and how consumer
It's a constant sea of change, but the good things just keep on
getting better! Stay alert, and light on your feet, and the
opportunities will just keep on coming your way.
The above are just some observations from "the peanut gallery",
but I don't think I'm far off the mark about where things are
heading. With that, I'm off the soapbox and wishing you
success in whatever you do online!
About the author:
Kirk Bannerman operates his own successful home based business
and also coaches others seeking to start their own home based
business. For more information visit his website at http://www.home-based-business-team.com
Source: Article Directory
6 More Free Steps To Making Money Online
Copyright 2004 Darren PowerIf you read my previous article you will know that the goal of these articles is to teach you ways to get started making money online without having to spend any money.This is the second in the series and this time we deal with having your own blog. There are endless ways of making money once you have traffic, and your blog will get you traffic. The income we will be looking at today will come from Google Adsense.There are multiple benefits to having a blog including the low cost (or no cost), the resources that wil...
The Ebay Community - Both The Solvent And The Glue: The Re-defining Of The Online Industry
Why the anarchy on eBay? Why the apparent contradiction between the merchandising as a community and the escalating tension that is creating an exodus to independent platforms, a slow down in growth on eBay, and reduction in users on the platform? The empowered eB...
Getting Approved By Adsense In A Jiffy…
Copyright 2005 Anik SingalI don’t understand why everyone makes Adsense out to sound like some kind of devil. So far, I have a 100% approval rate for my consulting cl...
|Adsense - Starting An Ebay Business --- An Online Business Model That Works|
THE REALITIES OF AN INTERNET BUSINESS Millions of people are still coming online each year, and many of those people come to the Internet with dreams of making their financial dreams come true. The truth is that building a website to sell products and services is not the easiest way to make a living online. A lot of ...
|Adsense - How To Make A Serious Income Online Without A Website!|
Did you know that eBay gets over 1.8 Billion (yes that's Billion with a B) page views per month, and moves over $15 Billion a year in merchandise? It is the 4th most visited site on th...
|Adsense - Seven Steps To Ebay Selling Success|
More and more people try their luck at selling on eBay everyday. With all of that growing competition it is important that you do everything possible to make sure...
|Adsense - The New Ebay Money Making Secret...exposed!!|
Copyright 2005 Anthony SamuelThe eBay Affiliate Program ( http://affiliates.ebay.com/) strives to make success of its members inevitable. The eBay Affiliate program has outlined some effective strategies and designed some effective tools to ens...
|Adsense - Beware: The Dangers Of Selling On Ebay 101|
Copyright 2005 Brad EdenIt's obvious that eBay provides internet users with an online flea market where buyers and sellers from around the world meet to conduct trade.However, like most traders who are faced with an innovation of this sort, the first question will always be: It is safe?The answer is yes, but devious scammers seem to be plotting daily to forward their dastardly schemes and take advantage of eBay's power.So, wha...
|Adsense - Tools For Online Tracking|
Copyright 2005 Sharon HousleyIn order to determine which advertising and marketing efforts are effective you must have ways to measure the results of those efforts. Alerts and instant notifications can be instrumental in monitoring search engine position, trademarked terms, monitoring competitors and staying abreast of online occurrences. And, of course, the notification can be used for "ego searches".Ego Searches What is an ego search? Find out where your name or company is mentioned, view forum posts or online articles that mention your name or company.TrademarksThe best offense is a good defense. By monitoring newsgroups or search engines for trademarked terms, you often he...
|Adsense - The Dangers Of Making Your Business To Dependent On Ebay|
eBay presents a great opportunity for small businesses to become very successful, but putting all your eggs in one basket has never been a good idea, even when the basket is eBay.<...
|Adsense - Drop Shippers Can Make A Fortune On Ebay|
Drop shipping has become the latest craze in business and is helping to drive the latest surge of new websites being created today. Drop shippers are creating multiple websites selling numerous product lines and making a fortune in the process. Just type any product you can think of into a search engine and just look at how many pages of websites come up-and most of them are drop shipping companies selling their wares! Drop Shipping Benefits The reason why drop shipping has become so popular and exploded so suddenly is that it is simply the most efficient way to sell retail goods. People surfing the web find a site selling a product they want and then make a purchase. The website owner (drop shipper) then passes that order along to their whole...