Go To Adsense Home | Add to Favorites
Google's Own Adsense Tips
Copyright 2005 Richard Keir
Google is at least as interested as you are in having your ads perform well on your site. And they've gone to some work to provide the information you need to optimize your AdSense.
What's fascinating to me is that apparently not everyone bothers to read their tips. And even some that do, fail to apply it.
That said, you need to be aware that simply using their tips doesn't guarantee successful ads and decent CTR (Click Through Rate). How many times have you heard this? You have to test. You have to try alternatives and see what really works best for you, on your pages, with your content and your visitors. Test, test, test some more. Track your results, analyze them, try variations. Too many of us don't test. We hear the mantra, but we don't do the work.
First, let's see if we can get an idea about location. (The graphic is included in the article on my site or you can take a look at it at the Google link included below) Generally, above the fold, at the top center of your content, below top navigation is the hottest location. Not immediately below which is good but not quite as hot. In a left sidebar, to the immediate left of primary content or below the primary content are also good. Most other locations are generally cooler.
Again, you need to test and you need to consider your users behavior - and their behavior may vary on different pages with different kinds of content. Google suggests that in some cases, such as articles, the best location can be at the end of the article. To quote Google, "It's almost as if users finish reading and ask themselves, What can I do next?" Well targeted relevant ads right there can provide the answer.
Don't blindly assume that sticking a nice big rectangle in the center above the fold will do it. It may, but depending on your content, it may annoy or inconvenience your users.
Users tend to focus on content, navigation and to a lesser extent graphics. Positioning your ads near these elements will often work well -- if those ads are targeted to your visitors needs.
The top three performers among the Google ad formats are the 336X280 large rectangle, the 300X250 inline rectangle and the 160X600 wide skyscraper. Google reports that the wider formats tend to do better than the taller ones. One reason may be that these are, perhaps, easier to read since they have fewer line breaks and require less eye movement. But, you need to use formats that fit your pages well. Once again, you need to test, but redoing your pages to suit a particular ad format may not be a reasonable alternative and you may discover that a different format actually gets better results.
Now we come to color. Conventional wisdom says that colors which tend to blend into your content do better. Some go so far as to suggest that colors which make the ads look like part of the content are best. Personally, I think anybody really believes those ads are anything but ads, but who knows. Google suggests that you may find that colors that standout from your content do better - or maybe the opposite. This is absolutely an area where you need to test alternative color schemes. Going with the conventional wisdom usually works fairly well, but without testing you could be leaving a lot of money on the table.
Google allows you to have up to three ad units and one link unit on your pages. If you have long pages with lots of text, can only use small ad units or are in a niche with a large ad inventory, multiple units can pay off. Keep in mind that the way ad serving works is that the higher value ads are delivered to the first ad unit block encountered in your code. Always make sure that this first ad unit is displayed in the best location (yeah - test). You want the higher paying ads to be in the prime hot location on your page. Weaker locations can get the lower priced ads. And if none are available, then nothing will display unless you've included an alternate ad URL in your Google code. To maximize monetization you should be including alternate ad URLs, especially if you are putting multiple units on a page. The use of an alternate ad URL also eliminates the possibility of being served PSAs (Public Service Announcements). It's your real estate, maximize your returns.
Nothing here is secret. Except for using the alternate ad URL, all of this information is available from Google's Optimization Tips page - http://www.google.com/support/adsense/bin/static.py?page=tips.html . You can buy books and courses, visit a dozen forums and, in the end it comes down to what your visitors do on your site. The best you can get is general guidance. This means averaged outcomes over many sites, many types of content. If you are serious about doing whatever you can to really optimize your AdSense returns, there is only one thing to do - test. Whether it's AdSense, opt-ins, copy, headlines - anything with a measurable outcome that you can track - then the way to improve is to test and keep on testing.
About the author:
Richard writes, teaches, trains and consults on business and professional presentations and eCommerce related matters. For more information on eCommerce sites and eCommerce site building visit http://www.building-ecommerce-websites.com- and you can find more articles at http://www.building-ecommerce-websites.com/articles.
Source: Article Directory
The Secret Power Of An Ebay Auction Title
I get frequent emails from my newsletter readers wondering why their eBay auctions aren't working.You might have the most brilliant auction description page with a fantastic set of pictures offering a superb item at an incredible price. But the page counter shows after seven days of your auction that it’s only been seen by 3 people. Has that happened to any of your auctions?If it has, I always start at the same point. The auction title.In 99% of cases, the reason for low viewing figures is that your auction title isn't smart enough.Here are a few facts. At the end of this small list you’l...
We Are Right In The Middle Of A Pay Per Click Baby Boom
By Kirk BannermanNo, this baby boom will certainly not swamp the Social Security system (sort ...
The Basics Of Blogging To Niche Markets
Copyright 2005 Mal KeenanIn the previous article, we discussed how blogs can help you generate traffic for your main website. But what if you don’t have another site? Or what if you want your blog to be your main website, the exclusive carrier of your moneymaking ventures?...
|Adsense - Google To Compete With Paypal?|
PayPal is secure in its domination over the electronic payment industry, at least for now.Following reports that Google planned to launch a new Internet payment service (nicknamed Google Wallet), Eric Schmidt, CEO of Google, denied that Google would be directly competing with PayPal. He did, however, acknowledge that Google has plans for some type of electronic payment service.Without revealing any details, Schmidt emphasized that the Goo...
|Adsense - Be Realistic When Selling On Ebay....|
Copyright 2005 Richard GradyAs some of you know, I spent many years buying and selling both on and offline and several of my products are based upon my own experience in this area. I know that the vast majority of my customers and subscribers have an interest in trading whether it be on eBay or at the local market but more and more I am seeing people with completely unrealistic expectations of what they will be able to do. Most commonly these unrealistic expec...
|Adsense - How To Make Ebay Pay You $25,000.00 Per Month|
Copyright 2005 Anthony SamuelThere are many ways to take your business to the next level. There are a lot of strategies you could employ to bring in an extra $25,000.00 dollars each month. Unfortunately, few of those strategies are free, and even fewer promise to work for you as hard as the eBay Affiliate Program. The eBay Affiliate Program will be your business ally, equipping you wi...
|Adsense - Where’s The Best Place To Put Google Adsense Ads?|
Why, on your web pages of course. Ok, just kidding. The real question should be: “Is there really any truth to the rumors that where you place those Google AdSense ads can actually improve response?” According to my best information, the answer to that question is: Yes. Google’s own AdSense experts say that that there is a direct correlation between the placement of the AdSense ads and the resulting clickthrough.When ads are placed in “content zones”, rather than in “advertising zones”, response rates on Google AdWords goes up. There are also indications showing that ads appearing on the right side of the page get clicked more than ads appearing on the left side.Advertising analysts with degrees in human behavior and psychology have spent thousands of man-years (people-years?) studying how peop...
|Adsense - 6 More Free Steps To Making Money Online|
Copyright 2004 Darren PowerIf you read my previous article you will know that the goal of these articles is to teach you ways to get started making money online without having to spend any money.This is the second in the series and this time we deal with having your own blog. There are endless ways of making money once you have traffic, and your blog will get you traffic. The income we will be looking at today will come from Google Adsense.There are multiple benefits to having a blog including the low cost (or no cost), the resources that wil...
|Adsense - Google Adsense: 7 Tips For Creating Sites That Make Money|
Having a Google AdSense site is a great way to make money. And to create an AdSense site, all you have to do is have a Google AdSense account (which is free), a website or a blog (which is free)...
|Adsense - Sell Your Product Online|
Copyright 2005 Marsh UeleIn today's business world, if you're not selling your product online, you're losing sales. If you have a product, make money onl...
|Adsense - Contextual Ad Networks...the Baby Boom Is Upon Us |
No, this baby boom will certainly not swamp the Social Security system (sort of a bad joke for those that live in the UnitedStates, but many other countries...most notably Japan...have aneven more acute problem), but this baby boom is revolutionizingthe way that pay per click advertising is being spread across the Internet.One of the early participants in this pay per click baby boom wasGoogle, with its AdSense program. With this program, Googleshares pay per click revenue with a huge number of individual partner websites that carry a few pay per click ads that are distributed by Google. In essence, this creates a whole bunch oflittle pay per click l...
|Adsense - The Top Ten Tips For Auction Success!|
If you were to look through eBay, or any other online auction site for that matter, you would find that many people make some very basic mistakes. And, they repeat these mistakes over and over again. As indicated in my book "eBay Marketing Wholesale SourcePak" with a little common sense these mistakes are completely...
|Adsense - Five Knockout Affiliate Tips|
Here are five “hook em in the jaw” affiliate tips that reallywork. Implement them and see how well they work for you.(1) Develop a positive and realistic mindset. Do you believe that