Go To Adsense Home | Add to Favorites
Growing Ebay Sales With Top-notch Customer Service
Painters were at our house this weekend, doing the trim outside and a few rooms inside. My wife provided most of the direction, but I asked the head guy (and owner of the company) to pay attention to a few details for me.
The whole experience reminded me of how critically important it is to pay attention to customer requests when dealing with eBay sales. On the Web (and with email) it's easy to lose contact with customers and forget to address their concerns.
Make sure you don't fall into this trap. You may not see the results directly, but your customers will become upset and you'll eventually lose business - like my painter has. Not only did he lose business, he lost a valuable referral source.
He started to lose me when he failed to record my suggestions and concerns. I didn't get into interior design much, choosing between mauve and tope, but I did have some input as far as the whole project goes.
I wanted them to make sure they cleaned up the "misses" on the outside, where some black trim paint accidentally hit the white house paint. I needed them to unstick some of the windows and put all the screens back, as well.
When the project started wrapping up, it was obvious that the lead was ignoring some of my requests -- namely the screens and window unsticking. I loved the work, but I wasn't so hot on their finishing skills.
From a customer service perspective, the timing couldn't have been worse. Just when the painters wanted to consider it a job well done, I was having second thoughts about their competence.
That sinking feeling should not have come at the end of the project. The lead should have been going out with a celebration rather than with some gripes. He should have lead me around, showed me how great everything looks, showed me the extra work he'd thrown in, and gone down my list of requests one by one, demonstrating that he met my needs and respects my wishes.
If he performed these "finalizing" customer service/marketing steps, he'd have my 100% recommendation. I'd rave about him to friends, pass out his business cards and even write up a testimonial for him. I'd offer to help him out with his advertising materials, in fact. We'll certainly have more painting jobs in the future, and I'd like to stay on good terms with him.
On eBay, the same steps need to be followed in order to build business and collect loyal customers that rave about you. You need to send customers follow-up emails that confirm what they bought, what kind of deal you're giving them (on shipping, bonuses, etc.), and how you appreciate their business and would welcome any questions they may have. You need to offer them targeted cross-sell and up-sell items as they bid and shop. And, you need to quickly address their concerns as they come up. All this attention and service ensures that your customers refer you to others, leave positive feedback, and return to do more business with you.
Don't be like my painter. Pay attention to detail and your business will grow at a healthy pace.
About the author:
Phil Dunn, author of The 7 Essential Steps to Successful eBay Marketing (McGraw-Hill, July 2005), is a marketing writer and strategic consultant. He helps people persuade, influence decision making, and close business with the written and spoken word. His business, Synapse Services Co. (http://www.qualitywriter.com), produces direct mail, brochures, scripts, newsletters, white papers and related collateral for Fortune 500 companies like Pitney Bowes, Hewlett Packard, IKON and Microsoft.
Source: Article Directory
When Is 'spying On Your Competition' A Complete Waste Of Time?
Copyright 2005 Ron Hutton Your brain screams "Gimme Fast", "Gimme Easy", "Do it for me automatically"! So when you see the headline that reads... "Imagine Spying On Your Competition To Build A Massive Targeted Keyword List Of 3000 Or More Keywords On Auto-Pilot... In 10 Minutes Or Less And Skyrocket Your Adsense Profits Quickly And Easily" You think "Hmmmm. Sounds good. Looks intriguing..." "Never Build Another Keyword List The Slow And Hard Way!" Gosh. Is it possible? "You must understand that this is a numbers game." O.K. Now tell me something not quite so obvious. The above headlines and subheadlines are quoted directly from a sales letter for a relatively new piece of software (no names will be mentioned here) that's in...
12 Items You Can't Sell On Ebay
Millions of would-be entrepreneurs want to sell things on ebay. eBay is the #1 home-business opportunity in the world right now, so it's natural that many are eager to find high...
The 5 Simplest, Cheapest And Easiest Money Making Ideas For Your Online Business
Essentially there are 5 tremendously powerful methods to make money online. These methods were not always available but have only become available due to the large amount of internet commerce being conducted each and every day online. While it is possible to make money, and lots of it, using other methods, these are in my opinion the best for 3 reasons. First, they are some of the cheapest methods around. Imagine running a business for an entire year where your total cost was less than $1 a day. Secondly, these methods are fast to implement. Some of the methods can have you up and running in hours, if not only a day or two. Lastly, these ideas are simple. When it comes to working onlin...
|Adsense - Affiliate Marketing: The Easiest Business|
Copyright 2005 Benjamin ScottThere are many ways to make a living. Some people work many long hours a week slaving in a hot factory. Some people go to work for long days in a cubicle, meeting someone else's quota and achieving someone else's goals. Some people have decided these ideas of work do not work for them. These people have realized the freedom and financial gains to be made in Internet businesses. There are many types of Internet businesses, but one stands above the rest as easy and efficient. This business is af...
|Adsense - How To Build Customer Trust In Your Auctions! |
Whether you realize it or not you may be giving your auction visitors a reason not to buy your product or service. And it could be just the smallest of issues that will cause them to think twice about purchasing from your auction. As explained in m...
|Adsense - Growing Ebay Sales With Top-notch Customer Service|
Painters were at our house this weekend, doing the trim outside and a few rooms inside. My wife provided most of the direction, but I asked the head guy (and owner of the company) to pay attention to a few details for me. The whole experience reminded me of how critically important it is to pay attention to customer requests when dealing with eBay sales. On the Web (and with email) it's easy to lose contact with customers and forget to address their concerns. Make sure you don't fall into this trap. You may not see the results directly, but your customers ...
|Adsense - At Home Internet Jobs, Who Said It Was Easy?|
Copyright 2005 Benjamin ScottI’m sure you’ve heard it all before, build a website and people will come. But if you’ve built a money-making website, that’s not what you want to hear. After all, you picked one of these at home internet jobs, because you want to be financially independent and your own boss.Here’s one alternative from the many home interne...
|Adsense - The Basics Of Blogging To Niche Markets|
Copyright 2005 Mal KeenanIn the previous article, we discussed how blogs can help you generate traffic for your main website. But what if you don’t have another site? Or what if you want your blog to be your main website, the exclusive carrier of your moneymaking ventures?...
|Adsense - Google's Own Adsense Tips|
Copyright 2005 Richard KeirGoogle is at least as interested as you are in having your ads perform well on your site. And they've gone to some work to provide the information you need to optimize your AdSense.What's fascinating to me is that apparently not everyone bothers to read their tips. And even some that do, fail to apply it.That said, you need to be aware that simply using their tips doesn't guarantee successful ads and decent CTR (Click ...
|Adsense - Google To Compete With Paypal?|
PayPal is secure in its domination over the electronic payment industry, at least for now.Following reports that Google planned to launch a new Internet payment service (nicknamed Google Wallet), Eric Schmidt, CEO of Google, denied that Google would be directly competing with PayPal. He did, however, acknowledge that Google has plans for some type of electronic payment service.Without revealing any details, Schmidt emphasized that the Goo...
|Adsense - Where’s The Best Place To Put Google Adsense Ads?|
Why, on your web pages of course. Ok, just kidding. The real question should be: “Is there really any truth to the rumors that where you place those Google AdSense ads can actually improve response?” According to my best information, the answer to that question is: Yes. Google’s own AdSense experts say that that there is a direct correlation between the placement of the AdSense ads and the resulting clickthrough.When ads are placed in “content zones”, rather than in “advertising zones”, response rates on Google AdWords goes up. There are also indications showing that ads appearing on the right side of the page get clicked more than ads appearing on the left side.Advertising analysts with degrees in human behavior and psychology have spent thousands of man-years (people-years?) studying how peop...
|Adsense - Five Ways To Detect Shill Bidders On Ebay So That You Don't Pay Absurd Prices|
There is as a lot of buzz about shill bidders on the eBay forums. But in actuality, shrill bidding isn't that common and is rather easily detected. A buyer will sometimes attempt to use shill building to raise the price of merchandise he is selling. The idea is that the shiller will bid increasingly high prices, in the hope that legitimate buyers like you will top the artificially high prices in an effort to win the goodies for sale. Here are five ways you can recognize a shill bidder: 1. Few shill bidders will have any feedback. This is because they never follow through with transactions and therefore don't have anyone to leave feedback. If the shiller does have legitima...