Go To Adsense Home | Add to Favorites
Improving Your Conversion Reduces The Need To Constantly Promote Your Sites
Copyright 2005 Jack Humphrey
I just got off the phone with Michael Fortin, one of the top copywriters and conversion experts on the web.
We were doing a teleseminar for our members on conversion and testing for website owners wanting more out of the traffic they already enjoy, rather than constantly having to promote their sites to support low conversion rates. Specifically, we were talking about all the things you can do to test different "calls to action."
A call to action is anything you are trying to get people to do on any particular site or page of a site. It could be buying a product or service, getting people on an announcement list or newsletter, or getting people to click on your advertising links.
Most web publishers are so happy when they finally have a site up that they consider their work done and get right to marketing it. Once the traffic rolls in, they enjoy whatever sales or clicks they get and try to make more money by driving MORE traffic to the site.
Then they start building another site. And another. And another.
This is a disturbing trend that is creating a massive amount of waste. Both in resources and time. Especially when it comes to niche publishers who are building massive networks of sites on different topics in order to capture emails, generate advertising revenue, sell affiliated products and services, or to build their lists to generate backend sales to their subscribers.
The waste is generated when people are in too big a hurry to build more sites, add more products, and get more traffic to sites that can convert sometimes 1000% BETTER than they do now.
They are moving at a hectic pace, in this scenario, to build build build, when their income goals can most often easily be met without so much waste.
One example of waste is when someone builds a content-dry site that has nothing but Adsense and some links on it. People hit that kind of site and can't wait to find a reason to leave. The thinking is, "Great! My 'click thru ratio' is sky high! I am getting almost everyone to click on my ads!"
But here's what's happening in reality: you are working VERY hard to get traffic to such a site, only to "burn" it on a 35 cent click! No email capture, no followup, and most importantly no desire on the part of the visitor to EVER see your site again!
Would you rather have someone come through your site and click immediately on an advertiser's link, never to return? Or would you rather have someone come to your site, read some great content, sign up for your list and not click on ANY links that first time?
I will take scenario #2 any day of the week. And I won't have made a single penny off of that person with that initial action. But I will in the future!
If you have a site that you constantly test and tweak for performance (beyond its ability to repulse your visitors into clicking on an advertisement just to get to a QUALITY site) then you have a real business.
You can test and track SO MANY variables to make a site more profitable than it is now. Every site on the web can perform better than it does right now. Every single one!
The people who understand this never stop testing their calls to action to get their visitors to do more than something that results in a one-time action.
Traffic is the most expensive thing on the web both in the time it takes to get it and the resources you have to use up for each and every hit.
The traffic you have now might be all the traffic you EVER need on a daily basis to make a killing with your site. You will never know until you test and track everything about your site.
The headlines, the offers, the opt-in forms, the guarantees, testimonials, bullets, adsense placement, followup... In short, every webmaster on the net has a lot of work to do on every site they own if they really want to reap the kinds of profits their sites are actually capable of pulling in.
Most people get a site up and are happy with the sales or clicks they get and move on. NO! You are leaving so much money on the table thinking you are done with a site right after you put it up.
That site is the worst it should ever be! Wasting another domain fee, hosting fee, bandwidth and the costs associated with getting traffic to a brand new site before you have optimized your current site for the very best conversion it can pull is NOT good business practice.
I know people who have literally thousands of domains. And one thing I can guarantee you is this: They are making a pittance, even if they are making $60,000 a DAY, in comparison to what they COULD be making with far fewer sites and more testing and tweaking of that smaller group!
And Fortin seems to agree. He is going to be at my seminar in New Orleans September 9th - 11th, 2005 to expose everyone who attends to just how much money they have left on the table over the years because they have never tested different aspects of their calls to action.
It is enlightening, as well as depressing to find out how much money you COULD have made all this time had you tested from the beginning!
But the point is, you cannot go back to get all those lost subscribers, sales, or clicks. You can only start testing today to capture more money from each site you own. Thereby alleviating the need to have a massive network of sites all performing at half their potential or much less!
About the author:
Jack Humphrey is Managing Partner at Content Desk. He is also the author of Power Linking 2005, now in its 4th edition. http://www.power-linking-profits.comTo learn more about the profitable niche publishing industry, check out http://contentdesk.com/mardigras
Source: Article Directory
Google's Own Adsense Tips
Copyright 2005 Richard KeirGoogle is at least as interested as you are in having your ads perform well on your site. And they've gone to some work to provide the information you need to optimize your AdSense.What's fascinating to me is that apparently not everyone bothers to read their tips. And even some that do, fail to apply it.That said, you need to be aware that simply using their tips doesn't guarantee successful ads and decent CTR (Click ...
Gaga Over Google Adsense
Gaga over GoogleGoogle Adsense has taken the world by storm. Now the small guy can get a slice of big profits. But exactly how should one go about generating revenue from it? This article is designed to help you to decide what sort of web-page to make – one that will realize the largest profits.First you should pick a theme where there is at least some competition. That is to say, if you choose a family history web page, you may only get genealogy ads in your Adsense boxes. These may be very low paying ads and hardly worth your while. Before building a web page you should check and see how much people are paying for a certain type of ad. To that end – PC Bidbrowser will give you an idea how much advertisers are paying at Overture, and you can extrapolate or t...
The Basics Of Blogging To Niche Markets
Copyright 2005 Mal KeenanIn the previous article, we discussed how blogs can help you generate traffic for your main website. But what if you don’t have another site? Or what if you want your blog to be your main website, the exclusive carrier of your moneymaking ventures?...
|Adsense - At Home Internet Jobs, Who Said It Was Easy?|
Copyright 2005 Benjamin ScottI’m sure you’ve heard it all before, build a website and people will come. But if you’ve built a money-making website, that’s not what you want to hear. After all, you picked one of these at home internet jobs, because you want to be financially independent and your own boss.Here’s one alternative from the many home interne...
|Adsense - Usp On Ebay|
If you have dabbled at all in the world of Internet marketing, you may have heard the term "unique selling proposition" or USP. USP is a technique that Internet marketers use to set themselves apart from the competition. Internet marketing is highly competitive and highly saturated. In order to be successful, it is vital that the Internet marketer present himself as being unique and different from his competitors especially when many of them are selling the same products.It is also just as vital ...
|Adsense - Adsense Is Stupid When...|
There are times Google's heralded ad affiliate program isn't in your long term business interest. Oh no I said it!AdSense isn't the unstoppable revenue engine for every eBusiness. Before I am taken out and flogged by the eCommerce pundits -- please let me explain what I mean in my defense.I make revenues from AdSense at a very high click-through rate. I experience high click-through rates with AdSense without resorting to questionable tactics like tricking site users with photos (the AdSense trick and tip dujour).So my perspective is from one who has made decent income from AdSense to fund aspects of his business like advertising seminars -- and outsourcing to his virtual assistants. Yes, AdSense is a legitimate and significant revenue source. However evaluate A...
|Adsense - Where’s The Best Place To Put Google Adsense Ads?|
Why, on your web pages of course. Ok, just kidding. The real question should be: “Is there really any truth to the rumors that where you place those Google AdSense ads can actually improve response?” According to my best information, the answer to that question is: Yes. Google’s own AdSense experts say that that there is a direct correlation between the placement of the AdSense ads and the resulting clickthrough.When ads are placed in “content zones”, rather than in “advertising zones”, response rates on Google AdWords goes up. There are also indications showing that ads appearing on the right side of the page get clicked more than ads appearing on the left side.Advertising analysts with degrees in human behavior and psychology have spent thousands of man-years (people-years?) studying how peop...
|Adsense - 4 Steps To Unleashing Profits In Your Online Business|
=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=4 Steps To Unleashing Profits In Your Online Business- by Barry Gilbert(c) Barry Gilbert - All Rights reservedYou may use this article for free,Resource box and links must remain as is.=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=Ever wonder how the thousands of "under the radar"...
|Adsense - Ebay Scams To Watch Out For Or You May Be Next!|
There are many eBay scams out there to keep an eye out for when you are selling on eBay. This article will cover a few of the known and not so known scams to be aware of. Whether you’re a causal seller, or a professional seller on eBay, you need to know about these scams so that you can take measures to prevent or recognize if it’s happening to you.Bid ShieldingT...
|Adsense - How Are Con Artists Stealing Money From Ebay Buyers? Case I|
Someone is using another person as a middleman.Just imagine: you want to buy a fast and modern laptop but you see that in retail stores and internet superstores it costs tons of money. Where will you go? Right! You will connect to Internet; start your favorite browser and type "www.ebay.com".You find a laptop there and you like a price, you think: "Okay. It's very good deal! I will win this auction!" And you win.You write to a seller and ask him how to pay. The seller is reply that you should send a money order to him/her. Then you send the money order and... nothing. You try to contact with the seller, but nobody replies on your messages.You use eBay to get seller's information. What a hell!? I sent the money to another person!!! You call to the seller a...
|Adsense - My Website Needed More Targeted Traffic. Guess Where I Found It?|
There’s nothing new about using joint ventures (JV's) to get traffic to websites. And good information is freely available from many internet marketing sites on how to set up JVs. This article is for the 97% of webmasters who aren’t aware of a particularly powerful JV partner who already exists, and is willing to work with you. Before I reveal all, let me just check... Like me, I would image you’d be happy if: * Your JV...
|Adsense - A Website Model That Makes Money|
I would like to share with you one simple stratergy in creating income with your own website. This is just one method out of simply millions that you could create for yourself. Remember the internet provides no limits. This is one example that does work for me, and may give you an insight into exactly a website model, that you may like to put into action for yourself. Affiliate marketing and/or sales of any kind on the internet, requires a real commitment, as I am sure you do already realize. The internet is really one of the greatest training grounds in the world for sales. You can try and fail many times, until you find that system and approach that will work for you. But the commitment that you show in meeting this challenge, will be a lesson that you will always remember. Success is always ac...
|Adsense - Making Money Online|
"Earn a six figure income from your home online with hardly any work!" How many times have you come across a website or e-mail saying something like this? Chances are it happens a lot. Obviously it's not true, but we all wish it was. That doesn't mean that there's not money to be made online. The net is probably the best place ...