Go To Adsense Home | Add to Favorites
The Secret Power Of An Ebay Auction Title
I get frequent emails from my newsletter readers wondering why their eBay auctions aren't working.
You might have the most brilliant auction description page with a fantastic set of pictures offering a superb item at an incredible price. But the page counter shows after seven days of your auction that itís only been seen by 3 people. Has that happened to any of your auctions?
If it has, I always start at the same point. The auction title.
In 99% of cases, the reason for low viewing figures is that your auction title isn't smart enough.
Here are a few facts. At the end of this small list youíll understand the secret power of eBay auction titles:
a) 79 million times each day buyers use eBay's search box to locate items in which they are interested.
b) eBay's standard search system takes the search words keyed in, and compares them with the titles in its database of 10 million auctions. (Note it doesnít compare them with sub-titles, nor auction descriptions)
c) If an auction title doesn't contain the words keyed into the search box, the auction wonít get returned in the search list. And thatís another of the 79 million searches youíve missed out on!
d) If an auction isn't returned in a search list, it canít be clicked on to have the auction description viewed.
So, the whole of eBay's default search system relies on matching keywords with auction titles. And thatís the secret power of auction titles. If your title contains words which the buyer searches upon, your auction will be returned time and again in search return lists.
Actually, thatís not quite everything. Letís say you want to create a new auction. Your auction title has three functions:
1) To contain keywords. (Number one on this list for the reason you now know!)
2) To persuade buyers to click through to your auction description page
3) To convey what the item is
To decide on the keywords to use, you have to think like a buyer. What words would be used by a person interested in searching for an item like yours? At this stage, just list them. Don't put the words into a sentence yet. Spend as long as you like on this exercise. The more effective you are with this, the less likely you are to have one of those sleepy auctions that rarely gets a visitor.
Having listed as many keywords as you can think of, you have to decide which are the strongest. Remember, you only have 55 precious characters for your auction title.
Taking your best keywords, you now create your auction title. It's not an English exam, so it doesn't matter if it doesn't scan like a sentence.
You can add a power word or two if you've space. By this I mean words like stunning, limited edition, unique, rare, new, one-off, exclusive, distinctive, dramatic etc. These are words which can influence buyers to click through to your auction description. They wonít be searched on by buyers, so use them sparingly. For the same reason, I donít advocate the use of "clever" words like l@@k or w0w!
Finally, do the words in your title convey what the item is? If so, that's it. You've created a powerful and compelling auction title. And your title will appear more often in search return lists. And, as you know, thatís the key!
If you can get your auction to appear more frequently in search return lists, more buyers will view your auction description page. The more people that visit your auction description page, the more likely you are to make a sale at an acceptable price.
Now you know the secret power, why not create a new title today for one of your auctions? If you do, believe me youíll get your fair share of the 79 million eBay daily searchers.
Good luck in all your eBay selling.
About the author:
Brian McGregor is an internet entrepreneur specializing in leveraging the power of eBay. He is author of ĎThe eBay Formulaí on how to sell successfully on eBay time after time, and is editor of the eBay Auction Newsletter. http://www.workwinners.comBrian is also creator of Keyword Pro, the software which enables sellers to find the top keywords by category currently on eBay http://www.keyword-pro.com
Source: Article Directory
How To Boost Your Marketing Campaign With Visitor Tracking
Copyright 2005 Mal KeenanWho cares, as long as they visit your site, right? Wrong! It is a fact that traffic, or the number of people who visit your site, could make or break an online business. After all, we cannot sell our products if no one would get to know about them. The problem is, most webmasters would rather concentrate on generating more traffic by dabbling in countless marketing strategies instead of honing a particular one to perfection. The former is susceptible to new risks, while the latter eliminates old problems for improved performance. Clearly, tweaking your site is the way to go. And you could do this efficiently with the aid of visitor tracking. Visitor tracking has long been hailed as a science, and for good reasons! The accurate f...
Growing Ebay Sales With Top-notch Customer Service
Painters were at our house this weekend, doing the trim outside and a few rooms inside. My wife provided most of the direction, but I asked the head guy (and owner of the company) to pay attention to a few details for me. The whole experience reminded me of how critically important it is to pay attention to customer requests when dealing with eBay sales. On the Web (and with email) it's easy to lose contact with customers and forget to address their concerns. Make sure you don't fall into this trap. You may not see the results directly, but your customers ...
Meet Adwords, Adsenseís Fraternal Twin
AdSense is one of the best ways to monetize your web traffic. People see those little ďAds by GooogleĒ tidbits and they click like crazy. Or at least thatís the plan. But have you ever given though to where those ads are coming from? That would be AdWords, the Pay-Per-Click program for people who want to advertise their products on Google. They are the fine men and women who are willing to part with some coin of the realm every time a visitor to your web site chooses to click on an AdSense ad. Google grabs the cash from the AdWords' memberís account, keeps some of it for themselves, and gives the rest to you. How much they kee...
|Adsense - Google's Own Adsense Tips|
Copyright 2005 Richard KeirGoogle is at least as interested as you are in having your ads perform well on your site. And they've gone to some work to provide the information you need to optimize your AdSense.What's fascinating to me is that apparently not everyone bothers to read their tips. And even some that do, fail to apply it.That said, you need to be aware that simply using their tips doesn't guarantee successful ads and decent CTR (Click ...
|Adsense - The Power Of Dogs|
Well first of all I was always a cat owner, till my husband bought our first Chihuahua (Stitch) in 2002, Stitch was about 6 weeks old and was generally purchased for our children and it stud that was till he was about 5 months or so. Then I started to notice that he was starting to favor me and follow me around more and more everyday, one day I hid from him and watched him run up and down the hallway from the crack in the bedroom door, until he found me and it just melted my heart, my cats never did that and after that he became ALL MINE Stitch stole my heart. Around a month later my mother handed down her old sewing machine to me, I tried making everything that came to mind but nothing ever turned out perfect, but I kept sewing anyways. Shortly...
|Adsense - Make Money Tearing Up Old Books And Magazines And Selling Them On Ebay|
For the past few years I've been tearing up old books and magazines, and selling them on eBay. Other people's "rubbish" is earning me $20 a time - sometimes a great deal more - every single day!It's an easy business and items other people thr...
|Adsense - 6 Easy Ways To Increase Your Adsense Revenue|
How much revenue do you generate from Google Adsense?Recently there has been a lot of discussion about people who earn over $10,000 a month just from Adsense. Furthermore, there are rumors of a few individuals who earn over $1 million a year just from using the power o...
|Adsense - Improving Your Conversion Reduces The Need To Constantly Promote Your Sites|
Copyright 2005 Jack HumphreyI just got off the phone with Michael Fortin, one of the top copywriters and conversion experts on the web.We were doing a teleseminar for our members on conversion and testing for website owners wanting more out of the traffic they already enjoy, rather than constantly having to promote their sites to support low conversion rates. Specifically, we were talking about all the things you can do to test different "calls to a...
|Adsense - Are You Using Both Sides Of The Googlecoin?|
By now most of you realise that Google can give our websites the ability to appear within their results pages using a PayPer Click model (PPC).This is called Google AdwordsHopefully, you will also be aware that that Google offers website own...
|Adsense - Is Click Fraud Really A Problem?|
Click fraud is currently a major topic in online advertising. Many argue that it presents a threat to the stability and viability of pay-per-click (PPC) advertising, the ke...
|Adsense - Learn To Make Money On Ebay|
So you want to sell stuff on eBay, but you have two minorproblems: you don't know how and you don't have stuff. Not aproblem. Keep reading for some tips to get you pointed in theright direction to learn to make money on eBay.Before you begin youíll need some basic equipment: Computer,Internet access, digital camera, and some space to put yourstuff. ...
|Adsense - Usp On Ebay|
If you have dabbled at all in the world of Internet marketing, you may have heard the term "unique selling proposition" or USP. USP is a technique that Internet marketers use to set themselves apart from the competition. Internet marketing is highly competitive and highly saturated. In order to be successful, it is vital that the Internet marketer present himself as being unique and different from his competitors especially when many of them are selling the same products.It is also just as vital ...