My #1 Free One Way Link Building Method
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If all you had to do to get a top ranking on the search engines was acquire
thousands of inbound links to your site then it would be a simple case of
popping over to eBay and buying a whole stack of sitewide links. Back in the old
days (like a couple of years ago) this technique actually worked. These days
those clever search engine people have worked out a way of combating this clumsy
When you are in the market for purchasing a link or two then please do not be
fooled by those who offer you thousands of links on the same site. In the very
best case scenario you only receive credit in the search engines for around 20
to 50 of those links. Only a small percentage of those will give you any real
People who sell sitewide links are either ignorant to the fact that the
search engines have cottoned on, or they are actively trying to scam you out of
your hard earned cash. Unfortunately you will usually find that it is the
Some of the more effective ways of promoting your site via a link building
strategy would be article promotion, press releases, non-reciprocal linking and
simply buying links. You could also get involved in forums and blogs related to
your niche, leaving your links in your signatures and your blog comments.
Writing articles has to be one of the best ways I know of creating inbound
links to your web site. The trick with article writing is to make sure that your
article is actually useful. Best not to simply rewrite someone else's article in
a half-hearted fashion without changing much of the original. For one, you will
probably get some grief from the original article author when they find out that
you have obviously ripped off their article.
A great little tip for writing articles is to subscribe to some google news
alerts. You can get google to send you an e-mail every time your chosen word or
phrase appears in the newswires, blogs and press releases. This is a great way
to be among the first 'reporters on the scene'. You can quickly collect lots of
content in this way, research your angle a little more and create a unique
article. It is a surprisingly quick way of creating content.
The second most important thing when article writing is to ensure that you
include your resource box at the end of the article. This is where you write a
little bit about your self in the third person and include the all-important
link. Make sure you choose your anchor text carefully as this is one of the most
important factors in getting ranked highly on the engines.
Now, when you submit your article to three or four of the more popular
article sites (it's not usually worth your time submitting to any more than the
top five most popular article directories) you will get a one-way link from each
directory. These directories are what are known as authority sites. The links
from these sites are valuable.
An added bonus is that web site owners and ezine owners will pick up your
article (that's if you followed my advice and made it useful) in order to use
the content in any way they see fit. The rules are that they must not modify the
resource box. This gives you another one-way link on another IP address.
The more popular your article the more sites will pick it up and provide you
with a growing pool of quality unique incoming links. If you try to create an
article related and linking to every page on your web site, you will soon find
that your whole web site becomes fully indexed and you'll be receiving visitors
from all over the Internet. Not to mention the fact that your search engine
rankings will increase and you'll begin to receive more and more organic search
engine traffic. The best kind of traffic there is ;)
If you don't feel confident in writing articles then you can always outsource
this task. Places like 'Rent a Coder' and 'Script Lance' are a couple of the
more trusted outsourcing web sites.
All in all, pursuing an active link building strategy is an essential part of
promoting your web site. If you have not started your link building campaign yet
then now is the time to begin.