Search Engine Advertising 101
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Once you have become a network marketing business owner, you will find
yourself in the same position as others on the internet - getting the word out.
It will not matter how great your website looks, or how fantastic your product
or service is if no one knows your site exists. One of the main ways to get a
high volume of traffic to your site is by taking advantage of search engine
advertising, both through pay-per-click search results, and natural search
One of the ways many network marketing professionals have found success in
advertising on search engines is through the use of pay-per-click advertising.
Pay-per-click advertising involves a third party showing your ad on their site
in return for you paying them a pre-determined amount every time a visitor from
their site clicks on your ad.
The main benefit of pay-per-click advertising is the very targeted traffic
you can generate. When you setup an ad campaign, you specify the exact keywords
you want to use for any given ad, thereby ensuring the traffic or clicks are
really looking for what you have to offer. The process also requires you to
specify how much you are willing to bid for each keyword that you choose to
apply to your ad campaign. Of course the better you are at creating your ad
campaign and using appropriate keywords, the better the results.
On the downside, pay-per-click advertising is a widely used advertising
method, thus increasing the bidding competitiveness for quality keyword search
terms. The end result is higher and higher per click prices. You must have a
good idea of the conversion percentages your site provides in order to be able
to determine how much you can afford to pay while still leaving you with a
Another method of advertising your network marketing business using the power
and reach of search engines is through natural search results. A natural search
result is when information about your website comes up in the search engine
results in the unpaid or “natural” section of the search results. The only
way for this to happen is if your site is found by the search engine to be
highly relevant to the keywords used in the search. There is an entire technical
science behind optimizing your website to achieve high ranking natural search
engine results. The technical term for this is called search engine optimization
or SEO for short. There are people and business that specialize just in SEO as
it is a very technical and specialized practice.
One way to create a high ranking natural search result website is to design
your site around the information sought after by the search engine spiders.
There once was a time when having sufficient keywords listed in meta tags would
draw their attention, but the number of hits to websites with erroneous
information led search engine developers to train their spiders to look for only
good information. Many times in the past, a search would turn up websites with
totally unrelated information based on keywords alone.
Today’s spiders also search for titles of web pages that relate to the
search terms as well as quality information about the search terms. Your web
pages should have quality text that provides information for which the person is
looking, and not only on the index page. The meta tags, as well as quality
textual information should appear on every page of your site where you want
search spiders to look.
Getting your site noticed by potential customers when they perform an
internet search for keywords that apply to your website is the key to generating
a high volume of consistent traffic. Once you can figure out a way to accomplish
this, you will be well on your way to success.