Total Articles : 80 - TimeStamp : 19 2018f June 2018   


Pay Per Click Advertising

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Pay Per Click advertising or PPC is a method of advertising whereby a company has small advertisements placed on search engine pages for particular keywords. The trick with this is that they only pay a certain amount for each click, and only when the link is clicked. They can also set a budget per month of what they want to pay in total for that month’s clicks. This makes sense for a lot of smaller business who are website driven but who might not have a huge marketing budget for the year. Pay per click advertising is also known as cost per click, which more accurately describes the process.

The business only has to pay for their ads every time someone clicks on the links to their website. PPC is fast becoming an important part of any ambitious company’s search engine advertising campaign, as I bypasses the need for their website to be search engine optimized (although this helps) and for a small fee can give a better chance of showing up on the first 2 or 3 pages of a search for particular keywords.

With this method, it is easy to see why internet advertising is a very cost effective method for small to medium businesses to advertise their services over the internet. One other method that uses pay per click advertising is to establish affiliate programs, where other businesses are persuaded to sell your product for a portion of the sale fee.

This gets your product more exposure and a ton of sales people you might not have had before selling your goods for a basic commission, setting up their own search engine optimized site that will link back to your products. This type of campaign is a very successful part of all good PPC management – the main point, after all, is to get your business and products known to as many people as possible.

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Richard Surber

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