How To Create A Keywords List For Google AdWords Campaign
Total Characters : 2629 - Format : HTML
AdWords is a Pay Per Click advertising system by Google. When the visitor
performs a search at Google.com, With the normal search engine results Google
displays the sponsored ads on right side column of the result pages.
Which ads get displayed depends upon the keywords the advertiser has decided
in his account at Google's control panel. This clearly means that if an
advertiser wants his ad displayed more number of times, he must have a very good
and big list of keywords with him. This will increase the probability of his ad
getting in front of a large audience.
Creating a large list of keywords is not that difficult though. There are
many ways to do this. Let's have a look at a few options available.
1) Google's own keyword suggestion tool..
Google's own External Keywords Suggestion Tool is a great way to create such
a list of keywords. This tool is free and the best part is it uses Google's own
database of keywords to give a suggestion of keywords. Advertiser must select
relevant keywords from this list that describes his/her services.
This tool has a unique feature termed as "Site-Related Keywords".
Type the web address of your website into this and see what results you get. You
can even generate "synonyms" of various types of keywords using this
This tool can be accessed at https://adwords.google.com/select/KeywordToolExternal
2) Yahoo Search Marketing (Overture.com) Keywords Suggestion tool.
This is a great keywords suggestion tool and is free too. This tool creates a
list of keywords with the use of Yahoo.com's database of keywords. This tool
also gives you the number of times a keyword has been searched for the previous
This tool can be accessed at http://inventory.overture.com/d/searchinventory/suggestion
3) Use your own imagination..
It is quite obvious that since the above mentioned keyword tools are free,
they will attract a lot of your competitors. So to be a little above them you
can use your own brain to generate more keywords.
Imagine from the user's point of view. If he had to use your services what
keywords he/she is likely to type in the search engines.
Copyright Shrinivas Vaidya
AdWords is the registered trademark of Google Inc.