How to Improve Business Communication with Web Conferencing
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You’ve heard about web conferencing, the technology that makes possible
real-time meetings between people over the Internet. And you’re interested in
applying it for your international business powwows. It’s time for you to
fully understand the communication capabilities of web conferencing so you can
more fully harness its potential.
It’s clear that web conferencing applications have come a long way from
their humble beginnings, when conferences were held on web forums or Internet
bulletin boards that merely supported basic text communication. Even graphics
and other data could not be shared with others back then. Today, however, web
conferencing applications commonly have all kinds of advanced features, from
Internet voice calling to video, although text-only chatting is still an
Let us now look at the ways in which web conferencing can be used for
communication in business.
The key communication feature of web conferencing is the use of a shared
screen. Basically, during a web conference, all participants will see the same
visuals on their screen at the same time—the visuals on the screen of the
person acting as the presenter for the moment. This feature enables the
presenter to show information visually to the participants as if everybody was
sitting together in one room.
Visual presentations in web conferencing must be accompanied by verbal
communication. Until recently, this generally meant an ongoing telephone
conference over long-distance lines at the same time as the web conference. This
often proves quite expensive. But today, web conferencing applications usually
integrate VoIP or Voice over Internet Protocol, which allows people to make
cheap international voice calls over the Internet instead of having to access
long-distance networks. This is a major benefit, since you will be able to trim
down the costs of a typical client conference that may last several hours.
Web conferencing also involves communication between the participants’
computers, which means that such functions as file sharing and application
sharing are made possible. With application sharing, the group can collectively
run a program on a remote computer.
Web conferencing is provided by various vendors, who offer it as a service
hosted on a web server, at various price packages. It is also available as web
conferencing software that can be installed and hosted on your company’s web
server. What product you choose ultimately depends on what your specific
communication needs are, as well as the costs of the provided features.