Keyword Tool Selector
Total Characters : 3306 - Format : HTML
Do you know that your entire internet marketing business revolves around your
successful use of keywords? And to find the correct keywords you will need a
professional quality keyword tool selector. You would be amazed to find out how
many people are advertising their product or service online and yet don't know
the importance of keyword marketing. Believe me, keywords are one of the most
essential aspects of your website, even more so than your content. Every online
business needs a keyword tool selector.
When someone comes to me complaining about their lack of traffic or buying
customers to their website, every single time the very first place I will check
on is their keywords located just after the tag in their home page source HTML.
I always find the same thing. They have the name of their website, the name of
their product or products, and a few, very general keywords such as "golf"
or "pets." I can tell they never utilized the services of a keyword
What's so important about a keyword tool selector?
Let me explain a bit. Prospective clients or customers that visit your
website mostly are going to find your site by going to a search engine such as
Google or MSN search and typing in a keyword or keyword phrase. These keywords
phrases are trying to point out the solutions they're looking for, for a certain
problem they have encountered. If you tell the search engines that your site is
known for "niche widget solution", or using other keywords phrases
such as your name, your business name, that is not under most cases going to be
the solution your prospects are out there searching for. What you need are
targeted keywords to bring you the hot prospects. And to find out what keywords
your market is looking for as a solution for a problem, what you have to do you
is keyword research, and for that you will need a keyword tool selector.
What exactly does a good keyword tool selector do?
A quality keyword tool selector will take a keyword or keyword phrase that
you type into it and search out several different databases of commonly searched
on keywords. It will tell you exactly what keywords your prospects are typing
into the search engines that relate to your business, product, or service. Using
a good quality, professional keyword tool selector will tell you "exactly"
the solutions your prospective customers are seeking! And that to you as a
business owner is your gold mine. Those are the exact keywords or phrases you in
turn then need to optimize your home page and website for. This is just a start
but a very good one, and the first place you need to work on when your traffic
does not quite shape up to your expectations.
So to wrap this up, search engines look for what you tell them that your page
is about in the title and meta tags, and then they look through your text to see
that in actual fact your page is about what you say it is. They take note, and
the next time someone does a search for your keywords, your site makes it into
the list of webpages that are served up to them because you have used a good
keyword tool selector to locate those exact keywords most people are searching
on to find your website.