eBay Selling Strategy #6 - For Higher eBay Profits Take Better Pictures
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When I first started selling on eBay. I spent a lot of my time trying to come
up with great descriptions for my items. I would use a thesaurus and try to
craft the most evocative descriptions to entice potential bidders to bid on my
items. Yet, my auctions consistently ended, selling for much less than similar
items listed by my competitors. I decided to do what Jay Abraham suggests,
realizing that there is usually enough business to go around, you can learn a
lot by talking to your competitors. So I took the plunge and actually offered to
pay a fellow seller of children’s clothing on eBay to tell me what I was doing
wrong with my eBay listings.
She took the offer and the money and her critique of my auction made me a
hundred times over the $50.00 that it cost me. One of the things that she told
me was “take more pictures of your item; a picture means everything in a
listing, while words are just words”.
Although I found that statement a little strange, I understood just what she
meant. I began putting more and more pictures into my listing. I saw my ending
prices double on the items that I was selling just from that one change.
In this article I am not going to address the basics of taking pictures. I am
going to concentrate on the finer points of creating photographs that make your
items sell. I assume that you have a digital camera and know how to use it. If
not, there are many, many great tutorials on the web about how to digital camera
that will get you up to speed in no time
Some Basic Points: Generally there are a few points that
bear repeating about pictures for the web.
· Keep your picture size as small a possible without compromising quality.
· Use appropriate lighting – avoid using the flash unless really necessary.
· Use a contrasting background to make your colors pop
· Always use a tripod to steady your shots
· Properly prepare your item so it makes the best possible presentation.
The Finer Points: In addition to the basics points mentioned
above, review the following points when taking pictures for eBay.
Tie each part of the description to a picture: Pictures
should be near the text that describes the feature of the item that the picture
I have found that an effective presentation method is to use a 2 column table
in my listings. It allows the portion of the description that addresses an
important feature of the item to be directly adjacent to a picture of that
Creating a table requires the use of html but you can get a basic table
template from a tutorial on the web. Take pictures of the item from all
angles: Real life happens in 3-D, the web is strictly a 2-dimensional
medium, take all sides, top and bottom of the item. It makes your bidders
comfortable by showing them that you have nothing to hide. Take a
picture of any extras included with the item. If there are any
accessories, spare parts, or instructional manuals that you plan to include with
the item be sure to include a picture of them.
Take honest pictures and don’t over edit them: Let your
bidders see pictures of any flaws that the item may have. After all, they will
see the flaws when the item is delivered, so you may as well avoid any bad
feedback you will undoubtedly by honestly describing and showing any flaws the
item may have. Stay away from over-processing, enhancing and doctoring the
photos in Photoshop, as well.
Don’t opt for scanning image when you can use a digital camera.
Unless you are selling an item that is flat, like a document or postcard, etc.,
don’t scan the item. It will look much better if you take a picture with your
Take your pictures at an angle. Don’t stage the photo such
that you are squarely in front of it. You will end up with a picture that shows
some depth if you position the item so that you are mostly showing one angle but
you can also see an adjacent side if the angle in the viewfinder as well.
Frame the picture within your camera’s viewfinder so that
you capture as little background as possible for the item. Unless your item is a
complete rectangle, some background will show when you photograph your items.
Try and minimize the amount of “non-item’ that you display in your listing,
by taking tight photos. Avoid too much background behind the items you are
These tips will help you make the best possible presentation of your item.
You should see an increase in bids if you employ these tips. Feel free to
contact me if you have any questions or would like a free critique of your