Link Exchange – Don’ts
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While many people will tell you what you should be doing when it comes to link
exchange, very few will tell you what you should NOT be doing. There are
some specific actions of a link exchange, which could actually hurt your
rankings instead of helping your website. Search engines are very finicky and
the wrong actions could result in loss of ranking or even penalties for things
you never intended. Therefore, it is wise to keep your eyes open and understand
just what you should avoid in link exchanges.
Avoid link farms – Never, ever, ever, (did I say ever?) exchange your links
with any link farm. If a website looks even close to a link farm, avoid it at
all costs. Search engines place high negatives on link farms and if you are
associated with one, it will cost you on your rankings, basically taking some
value away from your website.
Using your Words - In text links, refrain from using words that are
irrelevant to your website and link. Using the words click here is of no real
value in your text link. Search engines read text links to determine exactly
what they are linking to. Use only descriptive and relevant words in any text
link. If you operate Joe’s Bar and Grill, put Joe’s Bar and Grill.
Relevance Counts – You are probably tired of hearing this world, but it is
completely and totally necessary in the area of link exchange. Do not
participate in a link exchange with any website that has no relevance to your
own. If you operate a website for Joe’s Bar and Grill, you certainly do not
want to link to a website called Jake’s Auto body. There is no relevance or
connection between those two sites at all. Instead, you would want websites
about entertainment and other sites that have something in common with your own.